The Real Why

When someone starts a blog, a podcast or a Youtube channel, what’s her reason for doing so? When I started My Ivy Diary blog, it was initially to get in the habit of writing for the public eye and to share stories. However, lately, I’ve been reevaluating my motives and in need of a clear mission statement.

Deciding what to blog about has become a little harder than it used to be. In order to move forward, growing the site and building a solid platform, I’ve done some homework.

In a recent audiobook, I’ve been listening to called Branding Basics for Small Business, the author advises that we define our motives using three questions.

What is your brand?

How will you present it?

Why are you doing it?

Pretty simple, yes? Not exactly. It took some good, solid thinking time with no distractions, crossing out words and rewriting them to fashion acceptable answers for myself. I found that I needed to be honest about these questions in a way I could truly stand beside.


My Ivy Diary by Anya Ivy
– online blog

– YouTube vlog



– by creating productions and online content that generate positivity

– by telling interesting stories

– by cultivating fruitful relationships/ collaborations



– to connect with my audience on a deeper level and creatively narrate stories

One of the ways I can be viewed online is through porn films. I created this space to showcase a different side. While shedding more light on my true self, I aspire to shine on other beautiful people as well.

I’m not just an entertainer. I’m an intellectual, a daughter, a sister, a friend, and having some control over the narrative of my online presence is very important to me. I know my audience is mostly male, right now, but I aim to be an inspiration to everyone.

My mission is to connect and inspire.

The author of the branding book, Maria Ross, explains that although the first two (What & How) may shift over time, our “why” never really changes. The Nike shoe company has been around for over fifty years and the brand’s motive has remained the same; to make everyone an athlete.

Now that my mission is clear, it seems like less of a foggy path to walk. I can stop trying to choose the right subjects out of thin air and revert back to my “why” for assurance. I’ll ask, “Is it inspiring?” “Is it a chapter for the storybook?”.

“I believe that constant effort, tireless effort, pursuing clear goals with sincere effort is the only way”

  • Dalai Lama



  1. Charlie · 17 Days Ago

    I found this very insightful, it will help me with my blog


  2. Tim · 7 Days Ago

    Thank you for the post. I like to see people pursue other talents they have instead of becoming trapped in only one.

    True, a single venture is easier and allows one more time to perfect a craft. However one venture can lead to feelings of frustration or cases of stagnation.

    Cheers to you.

    I also agree with the writing everyday. My writing began a transformation once I cultivated a daily habit.

    My first career was as an Army analyst, and during that 12 years I continued to write and refine various hobbies.

    And, reading the blog I thought you might enjoy “the reason why” by Simon Sinek.

    Have a wonderful evening.


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